In the previous article, we discussed five advantages of in-mold labeling for CPG brands customers and the environment, including: Shape versatility: Round, oval, square, and rectangular, as well as lids. Advanced aesthetics: Various textures, colors, finishes and...
If you thought about how to describe December in a word, what would that one, solitary word be? Probably, “holidays.” Which got us thinking. If “holidays” is the word to characterize December, then what’s the one word to best describe the holidays? That single-word...
In-mold labeling is not just about making a better package for consumer brands. The benefits start during the manufacturing process, continue through the customer experience, and end with more efficient recycling. In-mold labeling is a process in which a product label...
At CMG, we don’t necessarily consider ourselves designers. That’s not our wheelhouse. However, our clients in the confectionary space often rely on us to make their design concepts commercially viable. For example, one of our engineers might sit down with a client and...
The answer to this question depends on how effectively you manage inventory, maintain visibility into inventory, keep inventory data accurate and up to date, and communicate with partners, vendors, and customers. For any retailer or brand, inventory management is...
The shift to contactless shopping is well underway. Although the pandemic has helped to accelerate this shift, one could argue contactless shopping has been with us ever since Books.com allowed people to buy books online with credit cards back in 1992, three years...
If you look down the candy aisle, you see brands that have dominated the confectionary industry for decades. It probably doesn’t look much different than it did 10, 20, or even 30 years ago. According to a study from Zippia, the five best-selling candy brands in the...
The ice cream section of the frozen aisle at the grocery store has never been more competitive or saturated with options. In addition to dozens of flavors, you have low-fat and nonfat options. You have dairy-free and vegan options. You have locally and ethically...
We’ve all salivated over the deli counter. Beyond meats and cheeses, you have fresh potato salad and macaroni salad. Cole slaw and guacamole. It’s enough to make you want to have a pop-up barbecue right there in the grocery store. Perhaps the greatest advantage of the...
In today’s oversaturated marketplace, brands need marketing to be relevant and relatable. If there’s not a direct connection between brand and consumer, marketing is just noise that gets ignored, deleted, or forgotten. Product packaging is a huge part of branding and...
