In-mold labeling is not just about making a better package for consumer brands. The benefits start during the manufacturing process, continue through the customer experience, and end with more efficient recycling.
In-mold labeling is a process in which a product label is placed directly into the cavity side of a mold via automation and held in place with static electricity. The mold then closes, and plastic is injected over the label, creating a fully integrated, functional label in a single manufacturing step. No additional decorating is required.
Here are five ways in-mold labeling benefits your brand, your customers, and the environment.
1) Shape Versatility
The in-mold labeling process can accommodate a variety of packaging shapes, such as round, oval, square, and rectangular, as well as the lids of the packages, with seamless, consistent coverage.
2) Advanced Aesthetics
In-mold labeling makes it possible to incorporate a wide variety of textures, colors, finishes (including metallics), and high-resolution images. This creates a richer, more vibrant appearance than what can be achieved with traditional adhesive paper and plastic labels.
3) Highly Functional
In-mold labeling supports features that enhance brand appearance and functionality, including:
- Double-sided printing
- Oxygen and UV barrier protection
- Peelable labels
- Clear labels
- Invisible UPC codes (digital watermarks)
4) Durability
In-mold labeling parts have superior wear and scratch resistance compared to traditional decorating methods or adhesive labels. In-mold labeling is heat resistant, humidity-resistant, and temperature stable, making it ideal for microwavable, frozen, and refrigerated products.
For example, in-mold labeling will not tear, peel, or wrinkle, even when damp, because the label is injected into the plastic.
5) Sustainability
The final product is fully recyclable because the label and product are the same material. They do not have to be separated prior to being placed in the recycling stream, making the recycling process more efficient.
Also, because the in-mold labeling is automated and completed in a single step, the manufacturing process is shorter and eliminates the need to transport and store blank packaging. All contribute to an eco-friendlier manufacturing process.
We’re ready to help!
CMG has been producing in-mold labeling products for more than 20 years. We currently operate thirteen in-mold labeling systems across forty injection molding machines and produce seventy-five million in-mold labeling parts per year for top CPG brands.
If you would like to If you would like to discuss how your CPG brand can take full advantage of in-mold labeling, contact us today. We look forward to helping you and will get back to you promptly.
