The Clear Choice: Competitive Brands Embrace Packaging to Showcase Products

Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage.

Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping durability and overall quality. Now, those brands and many more are discovering another benefit. One that helps them stand out even more in today’s competitive market: clear IML packaging.

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Sustainability: One of the Many Advantages of In-Mold Labeling

This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike.

It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline the production process. First, pre-printed product labels are injected into the plastic container mold, becoming an integral component of the packaging in a single manufacturing step. Second, in-mold labeling is a highly recyclable packaging solution that attracts many consumers looking for brands that value sustainability.

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CMG Plastics Proudly Partners with Contract Packaging Association

When it comes to partnerships, we are firm believers in the adage that “the whole is greater than the sum of its parts.”

This is precisely why we are proud members of the Association for Contract Packagers & Manufacturers (CPA), a national, nonprofit trade organization that connects contract packaging firms with suppliers. CPA’s mission is to serve its member companies by providing a wealth of relevant continuing education, market knowledge and member networking opportunities.

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