E-Commerce is Here to Stay. Will Brands Finally Make Online Packaging a Priority?

The time has come for brands to rethink packaging strategies.

E-commerce has grown steadily for years. The pandemic has made it explode with sales topping more than $791 billion in 2020, according to the Department of Commerce. This 32% increase is the largest annual online sales growth ever recorded – and is not expected to significantly slow as life returns to “normal.”

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How the Pandemic Has Created a Boom for Ice Cream Brands

Ice cream is the ultimate comfort treat, but with so many choices available to consumers, now is the time to create packaging that stands out from the crowd.

Despite initial concerns about the pandemic’s impact on consumer food brands, ice cream has seen a significant jump in sales. This sector is experiencing exponential growth with many new brands launching and an increased number of alternative dairy ice creams rapidly entering the market.

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The Clear Choice: Competitive Brands Embrace Packaging to Showcase Products

Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage.

Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping durability and overall quality. Now, those brands and many more are discovering another benefit. One that helps them stand out even more in today’s competitive market: clear IML packaging.

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Sustainability: One of the Many Advantages of In-Mold Labeling

This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike.

It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline the production process. First, pre-printed product labels are injected into the plastic container mold, becoming an integral component of the packaging in a single manufacturing step. Second, in-mold labeling is a highly recyclable packaging solution that attracts many consumers looking for brands that value sustainability.

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CMG Plastics Proudly Partners with Contract Packaging Association

When it comes to partnerships, we are firm believers in the adage that “the whole is greater than the sum of its parts.”

This is precisely why we are proud members of the Association for Contract Packagers & Manufacturers (CPA), a national, nonprofit trade organization that connects contract packaging firms with suppliers. CPA’s mission is to serve its member companies by providing a wealth of relevant continuing education, market knowledge and member networking opportunities.

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Happy Holidays from CMG Plastics

 

The CMG Plastics team would like to express our gratitude this Holiday Season to each of our valued customers, suppliers, partners and team members. We couldn’t have done it without you.

We hope that 2021 will be a healthy, joyous and prosperous new year.
Happy Holidays & Happy New Year from all of us at CMG PLASTICS!

Service Excellence. Defined.

I remember myself as a twenty-four-year-old. Answering phone calls late into the evening. Rushing to drop off a UPS package as the clock struck midnight. Saying yes to everything all the time.

They’re just a few things that represent serving clients in ways that go beyond the norm. Important then. Still important.

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Plastic Packaging has got what it takes for Freezer Grade Products.

“Ice” land – aka, the freezer section – is beginning to warm up to plastic packaging for all the right reasons.

Walk down the freezer aisle of any supermarket these days and the first thing you may see are frozen foods packaged in paper-based packaging. But look a little bit further and you will notice the recent arrival of packaging that is made of rigid plastic being used across several product categories. One of the most prominent and visible products in this frigid environment is Ice Cream. Yes, this creamy frozen concoction is beginning to see a shift away from traditional packaging materials.

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Augmented Reality offers real world opportunities.

Augmented Reality (AR) has come to packaging.

Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.

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Think retro. Everything old is new again.

Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread.

More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the hands of time,” so to speak.

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