Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.
More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the hands of time,” so to speak.
“Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for the online consumer shopping experience.
We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and maintain that goal. Through a consistent and distinctive visual presentation of a brand’s personality, the package begins to mean much more than that of a container that is simply designed to hold a product. It’s much more. It’s an up-close-and-personal way to further build that brand-customer relationship.
It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies. Consumers can intuitively scan different areas of a package label to experience a wide range of brand content, such as how-to videos, promotion of related products, along with inspiration and ideas. CMG Plastics partners with IML supplier Verstraete in the production of Digimarc encoded labels.
Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with IML supplier Verstraete in the production of Digimarc encoded labels.
Many of the consumer brands we work with use In-Mold Labeling (IML) to build visual excitement on the retail shelf and create brand excitement with consumers. Typography, illustrations and photography used in this offset printing technique deliver high-resolution images on all the sides of a container with one single label.
We are often asked by our customers what is the “right balance” between sustainability and the bottom line, and our response can frequently be, “It depends.” Now, while that may sound rather evasive, it’s actually our way of starting a conversation that results in the kind of in-depth needs analysis that generates the smartest sustainable solution.
Finding Solutions That Work for EveryoneWhen customers come to us for help with a packaging solution, we do everything possible to look at all the angles before making any recommendations. We try to consider all of the available enhancements, options, and alternatives that could impact the design and more importantly the manufacturability of the package.
At CMG, we know we are only as good as our supply chain. We work with a wide range of partners including mold-makers, automation suppliers, molding machine manufacturers, resin suppliers and many more. However, when it comes time to choosing the right supplier for a project, we are very selective as our reputation is on the line.
What it takes to Execute a Quick and Efficient Mold Transfer
Traditionally, a package might have been designed to look great on the shelf in a point-of-sale environment. Then e-commerce sales happened. What began with a whisper some years ago, has continued to gradually increase in volume, and with the onset of the COVID-19 pandemic, has now reached a deafening roar. Package designers can no longer consider e-commerce as an afterthought. If anything, package performance in transit and up to that moment of consumer engagement – often in the entryway of the home – must be considered first and foremost. As experts in enhancing package performance and quality through production, CMG is here and ready to help make the transition as easy as possible.
Find out more about CMG’s complete line of packaging capabilities and services. Feel free to contact us here!