The time has come for brands to rethink packaging strategies.
E-commerce has grown steadily for years. The pandemic has made it explode with sales topping more than $791 billion in 2020, according to the Department of Commerce. This 32% increase is the largest annual online sales growth ever recorded – and is not expected to significantly slow as life returns to “normal.”
Ice cream is the ultimate comfort treat, but with so many choices available to consumers, now is the time to create packaging that stands out from the crowd.
Despite initial concerns about the pandemic’s impact on consumer food brands, ice cream has seen a significant jump in sales. This sector is experiencing exponential growth with many new brands launching and an increased number of alternative dairy ice creams rapidly entering the market.
Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage.
Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping durability and overall quality. Now, those brands and many more are discovering another benefit. One that helps them stand out even more in today’s competitive market: clear IML packaging.
This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike.
It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline the production process. First, pre-printed product labels are injected into the plastic container mold, becoming an integral component of the packaging in a single manufacturing step. Second, in-mold labeling is a highly recyclable packaging solution that attracts many consumers looking for brands that value sustainability.
When it comes to partnerships, we are firm believers in the adage that “the whole is greater than the sum of its parts.”
This is precisely why we are proud members of the Association for Contract Packagers & Manufacturers (CPA), a national, nonprofit trade organization that connects contract packaging firms with suppliers. CPA’s mission is to serve its member companies by providing a wealth of relevant continuing education, market knowledge and member networking opportunities.
But in fact, when it comes to inventory management, it’s true, and it pays big dividends. If you’ve ever scrambled for a solution to avoid running out of inventory, you might just want to keep reading.
“Ice” land – aka, the freezer section – is beginning to warm up to plastic packaging for all the right reasons.
Walk down the freezer aisle of any supermarket these days and the first thing you may see are frozen foods packaged in paper-based packaging. But look a little bit further and you will notice the recent arrival of packaging that is made of rigid plastic being used across several product categories. One of the most prominent and visible products in this frigid environment is Ice Cream. Yes, this creamy frozen concoction is beginning to see a shift away from traditional packaging materials.
Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.
Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread.
More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the hands of time,” so to speak.