Happy Holidays from CMG Plastics

 

The CMG Plastics team would like to express our gratitude this Holiday Season to each of our valued customers, suppliers, partners and team members. We couldn’t have done it without you.

We hope that 2021 will be a healthy, joyous and prosperous new year.
Happy Holidays & Happy New Year from all of us at CMG PLASTICS!

Service Excellence. Defined.

I remember myself as a twenty-four-year-old. Answering phone calls late into the evening. Rushing to drop off a UPS package as the clock struck midnight. Saying yes to everything all the time.

They’re just a few things that represent serving clients in ways that go beyond the norm. Important then. Still important.

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Plastic Packaging has got what it takes for Freezer Grade Products.

“Ice” land – aka, the freezer section – is beginning to warm up to plastic packaging for all the right reasons.

Walk down the freezer aisle of any supermarket these days and the first thing you may see are frozen foods packaged in paper-based packaging. But look a little bit further and you will notice the recent arrival of packaging that is made of rigid plastic being used across several product categories. One of the most prominent and visible products in this frigid environment is Ice Cream. Yes, this creamy frozen concoction is beginning to see a shift away from traditional packaging materials.

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Augmented Reality offers real world opportunities.

Augmented Reality (AR) has come to packaging.

Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.

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Think retro. Everything old is new again.

Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread.

More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the hands of time,” so to speak.

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Online Shopping and the Evolution of Packaging.

In the battle between the world of real and virtual shopping, consider packaging alternatives.

“Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for the online consumer shopping experience.

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Holidays Offer Great Opportunities to Connect with Consumers through “Intelligent” Packaging

Holiday and event-themed packaging offers brands unique ways to connect with consumers all year long.

We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and maintain that goal. Through a consistent and distinctive visual presentation of a brand’s personality, the package begins to mean much more than that of a container that is simply designed to hold a product. It’s much more. It’s an up-close-and-personal way to further build that brand-customer relationship.

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Interactive IML Transforms a Package into Intelligent Packaging, Adding Value to All Stages of the Packaging Journey.

Digimarc Barcode is an invisible element of packaging artwork placed throughout an In-Mold Label (IML).

It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies. Consumers can intuitively scan different areas of a package label to experience a wide range of brand content, such as how-to videos, promotion of related products, along with inspiration and ideas. CMG Plastics partners with IML supplier Verstraete in the production of Digimarc encoded labels.

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Digimarc-Enhanced In-Mold Labeling (IML) Delivers “Superpowers” for Brand Owners and Retailers.

Digimarc Barcode is an invisible element of packaging artwork.

Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with In-Mold Labeling (IML) supplier Verstraete in the production of Digimarc encoded labels.

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Sometimes the Biggest Innovations are the Ones that Can’t be Seen

How Digimarc-enhanced IML connects consumers to a wide world of brand experiences.

Many of the consumer brands we work with use In-Mold Labeling (IML) to build visual excitement on the retail shelf and create brand excitement with consumers. Typography, illustrations and photography used in this offset printing technique deliver high-resolution images on all the sides of a container with one single label.

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Facing the Challenge: Sustainability vs. the Bottom Line in Packaging

CMG Plastics Sustainability vs. the Bottom Line Header Image

How CMG Plastics is working to strike the right balance for everyone.

We are often asked by our customers what is the “right balance” between sustainability and the bottom line, and our response can frequently be, “It depends.” Now, while that may sound rather evasive, it’s actually our way of starting a conversation that results in the kind of in-depth needs analysis that generates the smartest sustainable solution.

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