The ice cream section of the frozen aisle at the grocery store has never been more competitive or saturated with options. In addition to dozens of flavors, you have low-fat and nonfat options. You have dairy-free and vegan options. You have locally and ethically...
How the Right Packaging Can Improve the Deli Counter Experience.
We’ve all salivated over the deli counter. Beyond meats and cheeses, you have fresh potato salad and macaroni salad. Cole slaw and guacamole. It’s enough to make you want to have a pop-up barbecue right there in the grocery store. Perhaps the greatest advantage of the...
How Digitally Printed Packaging Helps You Align Brand and Consumer.
In today’s oversaturated marketplace, brands need marketing to be relevant and relatable. If there’s not a direct connection between brand and consumer, marketing is just noise that gets ignored, deleted, or forgotten. Product packaging is a huge part of branding and...
Want to Get Noticed in the Dairy Aisle? Use In-Mold Labeling for the Win!
Put yourself in the shoes of the consumer. You enter the dairy aisle. After the milk and eggs, you see a seemingly endless selection of yogurt, cream cheese, cottage cheese, sour cream, butter, and other dairy products in rigid plastic containers. Your brand may be...