Service Excellence. Defined.
I remember myself as a twenty-four-year-old. Answering phone calls late into the evening. Rushing to drop off a UPS package as the clock struck midnight. Saying yes to everything all the time. They’re just a few things that represent serving clients in ways that go beyond the norm. Important then. Still important.
Proactive Replenishment: Making the future happen ahead of time.
Sounds like a bit of an oxymoron, doesn’t it? But in fact, when it comes to inventory management, it’s true, and it pays big dividends. If you’ve ever scrambled for a solution to avoid running out of inventory, you might just want to keep reading.
Plastic Packaging has got what it takes for Freezer Grade Products.
“Ice” land – aka, the freezer section – is beginning to warm up to plastic packaging for all the right reasons. Walk down the freezer aisle of any supermarket these days and the first thing you may see are frozen foods packaged in paper-based packaging. But look a little bit further and you will notice […]
Augmented Reality offers real world opportunities.
Augmented Reality (AR) has come to packaging. Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.
Think retro. Everything old is new again.
Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread. More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the […]
Online Shopping and the Evolution of Packaging.
In the battle between the world of real and virtual shopping, consider packaging alternatives. “Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for the online consumer shopping experience.
Holidays Offer Great Opportunities to Connect with Consumers through “Intelligent” Packaging
Holiday and event-themed packaging offers brands unique ways to connect with consumers all year long. We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and maintain that goal. Through a consistent and distinctive visual presentation of a brand’s personality, […]
Interactive IML Transforms a Package into Intelligent Packaging, Adding Value to All Stages of the Packaging Journey.
Digimarc Barcode is an invisible element of packaging artwork placed throughout an In-Mold Label (IML). It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies. Consumers can intuitively scan different areas of a package label to experience a wide range of […]
Digimarc-Enhanced In-Mold Labeling (IML) Delivers “Superpowers” for Brand Owners and Retailers.
Digimarc Barcode is an invisible element of packaging artwork. Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with In-Mold Labeling (IML) supplier Verstraete in the production […]
Sometimes the Biggest Innovations are the Ones that Can’t be Seen
How Digimarc-enhanced IML connects consumers to a wide world of brand experiences. Many of the consumer brands we work with use In-Mold Labeling (IML) to build visual excitement on the retail shelf and create brand excitement with consumers. Typography, illustrations and photography used in this offset printing technique deliver high-resolution images on all the sides […]
