Digimarc Barcode is an invisible element of packaging artwork.
Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with In-Mold Labeling (IML) supplier Verstraete in the production of Digimarc encoded labels.
By adding Digimarc Barcode to packaging, brands and retailers can also deliver additional customer-preferred benefits, such as easier checkout and self-checkout. Customers can more intuitively scan a larger area of the package. They no longer have to find a small scanning target which may be buried on the back panel allowing brands and retailers to deliver a better experience to drive more product scans.
To learn more about the entire spectrum of “superpowers” that IML with Digimarc has to offer, contact us today.