Digimarc-Enhanced In-Mold Labeling (IML) Delivers “Superpowers” for Brand Owners and Retailers.

Digimarc Barcode is an invisible element of packaging artwork.

Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with IML supplier Verstraete in the production of Digimarc encoded labels.

By adding Digimarc Barcode to packaging, brands and retailers can also deliver additional customer-preferred benefits, such as easier checkout and self-checkout. Customers can more intuitively scan a larger area of the package. They no longer have to find a small scanning target which may be buried on the back panel allowing brands and retailers to deliver a better experience to drive more product scans.

To learn more about the entire spectrum of “superpowers” that IML with Digimarc has to offer, contact us today.

To learn more about all of our plastic packaging solutions, call us at (908) 218-7997 or fill out our form below: