The Clear Choice: Competitive Brands Embrace Packaging to Showcase Products

Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage.

Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping durability and overall quality. Now, those brands and many more are discovering another benefit. One that helps them stand out even more in today’s competitive market: clear IML packaging.

Clear IML product packaging and containers are widely used in consumer industries where a product’s visual appearance matters, such as premium ice creams, designer beverages and high-end cosmetics. Consumers want to see the color, texture and the overall look of a product before they buy, and purchase more products they consider to be visually appealing. As an integral part of the package itself, clear IML allows brands to artfully design eye-catching graphics that complement the product without obstructing the view. This marketing tactic can be particularly effective in consumer sectors where dozens of brands can compete in a single retail category. For example, the proliferation of new products in the dairy alternatives market makes it extremely difficult for the many non-dairy yogurt, ice cream and beverage brands to stand out on the shelf. The solution? A custom, clear IML with rich textures, colors, images and finishes that creates a bold brand statement, differentiating the product from its competitors.

With more than 20 years of experience offering in-mold labeling capabilities, CMG Plastics is well-positioned to help brands meet today’s visual marketing challenges. CMG Plastics was among the first custom packaging companies in North America to adopt this technology more than 20 years ago.

Ready to embrace clear IML and make your product a clear winner? Contact our experts today to find out more about CMG Plastics’ complete line of unique IML packaging capabilities and services.

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