Online Shopping and the Evolution of Packaging.
In the battle between the world of real and virtual shopping, consider packaging alternatives. “Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for the online consumer shopping experience.
Holidays Offer Great Opportunities to Connect with Consumers through “Intelligent” Packaging
Holiday and event-themed packaging offers brands unique ways to connect with consumers all year long. We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and maintain that goal. Through a consistent and distinctive visual presentation of a brand’s personality, […]
Interactive IML Transforms a Package into Intelligent Packaging, Adding Value to All Stages of the Packaging Journey.
Digimarc Barcode is an invisible element of packaging artwork placed throughout an In-Mold Label (IML). It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies. Consumers can intuitively scan different areas of a package label to experience a wide range of […]
Digimarc-Enhanced In-Mold Labeling (IML) Delivers “Superpowers” for Brand Owners and Retailers.
Digimarc Barcode is an invisible element of packaging artwork. Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along with augmented reality experiences. CMG Plastics partners with In-Mold Labeling (IML) supplier Verstraete in the production […]
Sometimes the Biggest Innovations are the Ones that Can’t be Seen
How Digimarc-enhanced IML connects consumers to a wide world of brand experiences. Many of the consumer brands we work with use In-Mold Labeling (IML) to build visual excitement on the retail shelf and create brand excitement with consumers. Typography, illustrations and photography used in this offset printing technique deliver high-resolution images on all the sides […]
A “Return” Approach in Plastics Packaging Technology
Traditionally, recycled resins were primarily used for non-food, industrial components such as pallets, totes, trays, & larger containers.
Plastic Packaging: Comparing the Alternatives.
Plastic packaging often comes under a harsh spotlight when the word “sustainability” is mentioned.
Facing the Challenge: Sustainability vs. the Bottom Line in Packaging
How CMG Plastics is working to strike the right balance for everyone. We are often asked by our customers what is the “right balance” between sustainability and the bottom line, and our response can frequently be, “It depends.” Now, while that may sound rather evasive, it’s actually our way of starting a conversation that results […]
CMG Tackles the Classic Conflict: Cost vs. Design
Finding Solutions That Work for Everyone When customers come to us for help with a packaging solution, we do everything possible to look at all the angles before making any recommendations. We try to consider all of the available enhancements, options, and alternatives that could impact the design and more importantly the manufacturability of the […]
Custom Plastic Packaging: From Prototyping, Testing and Tooling to Production
Okay, so you’ve got a really cool plastic packaging design for your product – one that supports your product’s story, stands out and offers some kind of important advantage to your customers. Plus, initial cost estimates to mass produce it fit your business plan. Time to pull the trigger? Not yet. Here are several things […]
