Marketers understand that custom product packaging can be an important part of the overall customer experience. Smart marketers dedicate time upfront ensuring that package design supports a number of critical business goals ranging from the product’s “attract” and shelf-life to its ability to meet run-speed and cost targets.
But a marketer’s work is never done. Advancements in packaging materials and production technologies – particularly in plastic packaging – offer marketers new options for enhancing the product experience, as well as reducing costs. On top of this, consumer preferences and expectations are also changing. Consider the rapid growth in packaging made from ‘bioplastics’ – in part a response to shopper demand for more earth-friendly materials.
When it comes to packaging, marketer’s need to stay on top of changing market needs, as well as advancements in plastic packaging production and materials. Consider these possibilities and what they might mean to your customers and your business:
- Increasing shelf-life to improve product value for consumers, or to reduce waste and costs for you
- Increasing your packaging’s protective properties – a big plus, for instance, in the medical packaging arena
- Improving your packaging’s attract and messaging, capitalizing on advancements in packaging “decoration” technology
- Offering new packaging shapes and sizes, or reducing the amount of material used in them by taking advantage of improved plastics production technologies
- Using less or more sustainable materials in your packaging and promoting this change
- Working with a plastic packaging manufacturer with superior quality control processes to reduce scrap while improving packaging consistency
If you are interested in any of these possibilities for your business, please feel free to contact CMG Plastics. We are a custom plastic packaging manufacturer focused on the food, healthcare and packaged goods industries. We offer a range of sophisticated customization capabilities, and the ability to produce custom packaging with excellent consistency at high-speed. Please contact Jens (pronounced “Yens”) Duerr at 908.218.7997 ext. 203.
