5 Advantages of In-Mold Labeling for CPG Brands
In-mold labeling is not just about making a better package for consumer brands. The benefits start during the manufacturing process, continue through the customer experience, and end with more efficient recycling. In-mold labeling is a process in which a product label is placed directly into the cavity side of a mold via automation and held […]
Taking Your Confectionary Package Design Concept from Sketch to Shelf
At CMG, we don’t necessarily consider ourselves designers. That’s not our wheelhouse. However, our clients in the confectionary space often rely on us to make their design concepts commercially viable. For example, one of our engineers might sit down with a client and create a rough sketch on notebook paper or even a cocktail napkin, […]
Inventory Management: Strategic Asset or Profit Killer?
The answer to this question depends on how effectively you manage inventory, maintain visibility into inventory, keep inventory data accurate and up to date, and communicate with partners, vendors, and customers. For any retailer or brand, inventory management is essential to maximizing profits and making sure the end consumer can buy the products they want […]
Packaging Design for a Contactless Shopping Experience
The shift to contactless shopping is well underway. Although the pandemic has helped to accelerate this shift, one could argue contactless shopping has been with us ever since Books.com allowed people to buy books online with credit cards back in 1992, three years before the launch of Amazon. Even in stores, the number of self-checkout […]
Rigid Plastic for Confectionary: Update While Staying True to the Brand
If you look down the candy aisle, you see brands that have dominated the confectionary industry for decades. It probably doesn’t look much different than it did 10, 20, or even 30 years ago. According to a study from Zippia, the five best-selling candy brands in the US are M&M’s, Reese’s Peanut Butter Cups, Hershey […]
Freeze Customers in Their Tracks with In-Mold Labeling for Ice Cream.
The ice cream section of the frozen aisle at the grocery store has never been more competitive or saturated with options. In addition to dozens of flavors, you have low-fat and nonfat options. You have dairy-free and vegan options. You have locally and ethically sourced options. To stand out from the crowd and deliver a […]
How the Right Packaging Can Improve the Deli Counter Experience.
We’ve all salivated over the deli counter. Beyond meats and cheeses, you have fresh potato salad and macaroni salad. Cole slaw and guacamole. It’s enough to make you want to have a pop-up barbecue right there in the grocery store. Perhaps the greatest advantage of the deli counter is the transparency. Customers can see exactly […]
How Digitally Printed Packaging Helps You Align Brand and Consumer.
In today’s oversaturated marketplace, brands need marketing to be relevant and relatable. If there’s not a direct connection between brand and consumer, marketing is just noise that gets ignored, deleted, or forgotten. Product packaging is a huge part of branding and marketing, especially for products in the dairy aisle at the supermarket. After all, consumers […]
Want to Get Noticed in the Dairy Aisle? Use In-Mold Labeling for the Win!
Put yourself in the shoes of the consumer. You enter the dairy aisle. After the milk and eggs, you see a seemingly endless selection of yogurt, cream cheese, cottage cheese, sour cream, butter, and other dairy products in rigid plastic containers. Your brand may be the highest quality or most unique, but the consumer might […]
What’s up next for plastic packaging?
You may recall that in one of my posts earlier this month I asked readers if they were a “half-full glass” or “half-empty glass” type of person. Well, as it relates to one industry authority, it would appear that they tend to be the “half-full” type. At least when it comes to forecasting strength and […]
