In a previous article, we discussed how rigid pet food packaging aligns with pet owners’ priorities in terms of freshness, transparency, and durability. Of course, it’s only natural that animal lovers would also be lovers of the environment.
According to a Rover.com survey from 2020, 81 percent of pet owners said taking care of their pets in an environmentally friendly way is important to them, while 75 percent said environmental impact has affected a purchase or lifestyle decision related to their pet.
Given the increased demand for eco-friendliness, it’s not surprising that nearly all of the top 100 fast-moving consumer goods (FMCG) companies have announced commitments involving sustainability, according to McKinsey. This is driving the shift to packaging made from recycled materials and an increase in recyclability.
Rigid plastic pet food packaging is more likely to be recyclable than flexible packaging, and there is more infrastructure in place to support the recycling of rigid plastic items.
A rigid container also uses materials more efficiently than flexible packaging. As a society, we have been conditioned to accept the fact that anything in flexible packaging won’t be completely full, whether it’s pet food or a bag of chips.
With a transparent, rigid container, consumers can see for themselves that there’s no wasted space inside the container, which translates to less wasted packaging material. Rigid containers can also be resealed and reused, which extends the life of the product.
CMG Plastics can provide custom, clear, rigid plastic containers that are made in part with PCR (post-consumer recycled) materials. This is a great option for best-of-breed pet brands that are interested in developing packaging that’s both sustainable and functional.
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If you’d like to discuss how rigid plastic containers can be used for pet food packaging and support your sustainability initiatives, please feel free to contact us. We look forward to helping you and will get back to you promptly.