Many of today’s pet owners take pet nutrition as seriously as their children’s nutrition. In fact, six in ten U.S. pet owners will pay more for pet food that suits their pet’s specific dietary needs, according to a Mintel report.
Increased demand for healthy pet food requires transparency. This applies not only to the ingredients on the label, but also transparency in packaging, which allows consumers to see that the list of ingredients matches what’s inside.
At the same time, the pandemic has accelerated the shift of pet food purchases to e-commerce. Pet owners may have concerns about whether pet food packaging designed for brick-and-mortar shelves is durable enough to survive the rigors of shipping.
When you research and invest in nutritious pet food, you expect the packaging to keep the food fresh, and the last thing you want is for that pet food to spill onto the floor because of a punctured bag or a poor seal.
Best-of-breed pet brands that are looking for a way to adapt to these trends would benefit by switching to rigid packaging. CMG Plastics can provide customized recyclable PET jars and containers that can allow pet owners to see the product, while the rigid plastic is strong enough to withstand bumps and drops.
Once opened, these rigid containers can easily be resealed to maintain freshness more effectively than traditional pet packaging. Also, they offer superior barrier properties to prevent odors and keep pet food fresh. This is especially important to maximize the shelf life of pet food that needs to be refrigerated.
When it comes to freshness, transparency, and durability, modern PET rigid plastic packaging containers check all the boxes for pet brands and, just as importantly, for pet owners.
Another top priority for pet owners is sustainability. In the next article, we will discuss how rigid, recyclable PET packaging produced with some post-consumer recycled content could help pet brands win the loyalty of customers who demand environmental responsibility.
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If you would like to learn more about how a change to rigid pet food packaging can align your brand with your customers’ priorities, please feel free to contact us. We look forward to helping you and will get back to you promptly.