E-Commerce Packaging is the Forethought, Not the Afterthought

In today’s packaging landscape, the “one-size-fits-all” approach to package design and development is fast becoming a thing of the past. Traditionally, a package might have been designed to look great on the shelf in a point-of-sale environment. Then e-commerce sales happened. What began with a whisper some years ago, has continued to gradually increase in […]