E-Commerce Packaging is the Forethought, Not the Afterthought

In today’s packaging landscape, the “one-size-fits-all” approach to package design and development is fast becoming a thing of the past.

Traditionally, a package might have been designed to look great on the shelf in a point-of-sale environment. Then e-commerce sales happened. What began with a whisper some years ago, has continued to gradually increase in volume, and with the onset of the COVID-19 pandemic, has now reached a deafening roar. Package designers can no longer consider e-commerce as an afterthought. If anything, package performance in transit and up to that moment of consumer engagement – often in the entryway of the home – must be considered first and foremost. As experts in enhancing package performance and quality through production, CMG is here and ready to help make the transition as easy as possible.

Find out more about CMG’s complete line of packaging capabilities and services. Feel free to contact us here!