This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike.
It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline the production process. First, pre-printed product labels are injected into the plastic container mold, becoming an integral component of the packaging in a single manufacturing step. Second, in-mold labeling is a highly recyclable packaging solution that attracts many consumers looking for brands that value sustainability.
In-mold labeling is 100% recyclable, eliminating the need to physically separate product packaging from traditional pressure-sensitive labels or shrink sleeves that are often not recyclable. Because the label is part of the container, no cutting, peeling or other removal process is required: consumers just toss the entire container in the recycling bin. Attractive and durable as well, IML is unique with its vivid colors and limitless graphic design options that create a quality end product. It accommodates multiple sizes ranging from small, travel-sized cups and containers through economy and warehouse packaging, making it an ideal option for the food, beverage and healthcare markets.
The trend toward in-mold labeling is one that CMG Plastics has noted in recent years. As one of the first in the U.S./Canadian market to adopt this technology more than 20 years ago, CMG Plastics has seen increased demand for sustainable labeling. To meet this need, CMG Plastics has recently added its 12th IML system (and fourth in the U.S.). The new state-of-the-art machine boasts higher production speeds, volume and capacity to accommodate more brands seeking these sustainable solutions.
Contact a CMG Plastics’ expert to learn how sustainable, in-mold labeling solutions can help your brand succeed in today’s consumer-driven market.
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