You have meal prep delivery services like HelloFresh, Blue Apron, and Purple Carrot. You have restaurant delivery services like Grubhub, DoorDash, and Uber Eats. You have major grocery store chains and local food markets offering delivery services.
No matter how you slice it, more food than ever is being shipped to residential homes. In fact, some experts believe the pandemic has accelerated adoption of food delivery apps by two to three years.
Even as the pandemic continues to subside, you cannot put these genies back in their bottles. People who have experienced the convenience of home delivery won’t be going back to weekly trips to the grocery store, and they won’t pick up dinner if delivery is available.
Given the rapid shift to food delivery, the restaurants, grocery stores, and food brands offering these services have to ask, “Is our food packaging shipworthy?”
Shipworthy food packaging needs to be durable enough to survive a bumpy ride without breaking, tearing, or spilling, whether food is being handled by a shipping company, a delivery driver, or a drone. Food packaging processed by a shipper and loaded onto a truck might need to be strong enough to support the weight of other packages stacked on top of it.
Shipworthy food packaging also needs to have a reliable, tightly sealed lid to keep food fresh and avoid contamination. It needs to be designed and manufactured to withstand high variations in temperature from season to season.
The unfortunate reality is that nobody could have predicted a global pandemic, and brands didn’t have time to adapt packaging for the rapid uptick in adoption of various of food delivery services.
At this point, however, it’s time to upgrade food packaging that isn’t shipworthy. CMG Plastics works with brands to design and manufacture rigid plastic containers that meet shipworthy criteria and contribute to a positive customer experience. Unlike most food packaging, these containers can also be branded, reused, and recycled.
This is a tremendous opportunity to build brand equity and market share with unique, durable containers. It’s time to adapt to the new delivery-obsessed marketplace with shipworthy food packaging.
We’re ready to help!
Need help determining if your food packaging is shipworthy and understanding your options? Contact us to discuss your goals and challenges and learn how plastic containers can be made to your specifications. We look forward to helping you and will get back to you promptly.
