A McKinsey study found that COVID-19 has motivated consumers to focus more on health, wellness, hygiene, and food safety.
Consumer attitudes on sustainable packaging have gone through a similar shift, as more than half of the survey participants said they are highly concerned about the environmental impact of packaging. They said they would be willing to pay more for products with sustainable packaging and seek out that designation on the label while shopping.
People are finally comfortable leaving the house.
Offices continue to reopen. Summer vacations are on the calendar. Stadiums are hosting baseball games and concerts. Children’s sports and activities have returned, and many kids will be going back to camp this summer.
Now that people are on the go, buying habits are changing. More specifically, consumers who bought food in large-format packaging to stock up during the pandemic are going back to small-format, single-serve packaging.
In a previous article, we discussed how rigid pet food packaging aligns with pet owners’ priorities in terms of freshness, transparency, and durability. Of course, it’s only natural that animal lovers would also be lovers of the environment.
According to a Rover.com survey from 2020, 81 percent of pet owners said taking care of their pets in an environmentally friendly way is important to them, while 75 percent said environmental impact has affected a purchase or lifestyle decision related to their pet.
Many of today’s pet owners take pet nutrition as seriously as their children’s nutrition. In fact, six in ten U.S. pet owners will pay more for pet food that suits their pet’s specific dietary needs, according to a Mintel report.
Increased demand for healthy pet food requires transparency. This applies not only to the ingredients on the label, but also transparency in packaging, which allows consumers to see that the list of ingredients matches what’s inside.