E-Commerce is Here to Stay. Will Brands Finally Make Online Packaging a Priority?

The time has come for brands to rethink packaging strategies.

E-commerce has grown steadily for years. The pandemic has made it explode with sales topping more than $791 billion in 2020, according to the Department of Commerce. This 32% increase is the largest annual online sales growth ever recorded – and is not expected to significantly slow as life returns to “normal.”

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How the Pandemic Has Created a Boom for Ice Cream Brands

Ice cream is the ultimate comfort treat, but with so many choices available to consumers, now is the time to create packaging that stands out from the crowd.

Despite initial concerns about the pandemic’s impact on consumer food brands, ice cream has seen a significant jump in sales. This sector is experiencing exponential growth with many new brands launching and an increased number of alternative dairy ice creams rapidly entering the market.

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The Clear Choice: Competitive Brands Embrace Packaging to Showcase Products

Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage.

Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping durability and overall quality. Now, those brands and many more are discovering another benefit. One that helps them stand out even more in today’s competitive market: clear IML packaging.

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Sustainability: One of the Many Advantages of In-Mold Labeling

This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike.

It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline the production process. First, pre-printed product labels are injected into the plastic container mold, becoming an integral component of the packaging in a single manufacturing step. Second, in-mold labeling is a highly recyclable packaging solution that attracts many consumers looking for brands that value sustainability.

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