The time has come for brands to rethink packaging strategies. E-commerce has grown steadily for years. The pandemic has made it explode with sales topping more than $791 billion in 2020, according to the Department of Commerce. This 32% increase is the largest annual...
How the Pandemic Has Created a Boom for Ice Cream Brands
Ice cream is the ultimate comfort treat, but with so many choices available to consumers, now is the time to create packaging that stands out from the crowd. Despite initial concerns about the pandemic’s impact on consumer food brands, ice cream has seen a significant...
The Clear Choice: Competitive Brands Embrace Packaging to Showcase Products
Today’s savvy consumers want to see what they’re buying. Clear In-Mold Labeling creates a visible advantage. Many consumer brands have switched to In-Mold Labeling (IML). They did so because of its many advantages, like recyclability, high-impact graphics, shipping...
Sustainability: One of the Many Advantages of In-Mold Labeling
This highly efficient packaging option is fast becoming the preferred choice with brands and consumers alike. It’s easy to see why the “2-for-1” benefit of In-Mold Labeling (IML) is a competitive advantage for brands looking to shorten the supply chain and streamline...