Augmented Reality (AR) has come to packaging.
Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR creates.
Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread.
More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce retro/vintage packaging, attracting customers with a look that “turns back the hands of time,” so to speak.
In the battle between the world of real and virtual shopping, consider packaging alternatives.
“Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for the online consumer shopping experience.
Holiday and event-themed packaging offers brands unique ways to connect with consumers all year long.
We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and maintain that goal. Through a consistent and distinctive visual presentation of a brand’s personality, the package begins to mean much more than that of a container that is simply designed to hold a product. It’s much more. It’s an up-close-and-personal way to further build that brand-customer relationship.
Digimarc Barcode is an invisible element of packaging artwork placed throughout an In-Mold Label (IML).
It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management as well as supply chain efficiencies. Consumers can intuitively scan different areas of a package label to experience a wide range of brand content, such as how-to videos, promotion of related products, along with inspiration and ideas. CMG Plastics partners with IML supplier Verstraete in the production of Digimarc encoded labels.