Augmented Reality (AR) has come to packaging. Growing interest in this new technology reflects its increasing popularity on many social media platforms and offers brands the opportunity to create customer loyalty with the interactive, sharable experiences that AR...
Think retro. Everything old is new again.
Retro designs have been the latest trend in packaging design for some time now and we’ve noticed that it continues to spread. More and more products have been reverting back to packaging from way back when. New companies are also savvy enough to reintroduce...
Online Shopping and the Evolution of Packaging.
In the battle between the world of real and virtual shopping, consider packaging alternatives. “Online-only” brands know it. And now formerly “bricks-and-mortar-only” brands are rapidly beginning to understand it. The “it” is properly configuring brand packaging for...
Holidays Offer Great Opportunities to Connect with Consumers through “Intelligent” Packaging
Holiday and event-themed packaging offers brands unique ways to connect with consumers all year long. We work with lots of consumer brands that have cultivated strong followings with their customers. Packaging is one of the most valuable ways to accomplish and...
Interactive IML Transforms a Package into Intelligent Packaging, Adding Value to All Stages of the Packaging Journey.
Digimarc Barcode is an invisible element of packaging artwork placed throughout an In-Mold Label (IML). It helps brands promote direct customer communication, implement product transparency initiatives, easier checkout and self-checkout, improved inventory management...
Digimarc-Enhanced In-Mold Labeling (IML) Delivers “Superpowers” for Brand Owners and Retailers.
Digimarc Barcode is an invisible element of packaging artwork. Digimarc-enhanced packaging delivers more reliable and efficient scanning by shoppers with smart phones to provide a wide range of brand content, such as how-to videos, promotion of related products, along...
Sometimes the Biggest Innovations are the Ones that Can’t be Seen
How Digimarc-enhanced IML connects consumers to a wide world of brand experiences. Many of the consumer brands we work with use In-Mold Labeling (IML) to build visual excitement on the retail shelf and create brand excitement with consumers. Typography, illustrations...