So, you’re going to PackExpo. So are we (see us in Upper Lakeside Hall, Booth #E-7552booth). Tradeshow experts say you can get more out of two days at a tradeshow than you can out of a month on your computer or you phone – because everyone and everything is all there in one place. But to capture this value as an attendee you have to prepare. Here’s our advice on how to do that – at PackExpo – or any show:
Before the Show
- Shows can be overwhelming – and if you just show up without a plan (and too many do), you are going to miss a lot. The first step in building a plan is to know exactly what you want to get out of the show. Are you going to make contacts, see demos, vet suppliers, get pricing, see what’s new, attend seminars or something else?
- Then make an hour-by-hour plan to achieve your goals. A great starting point is the show’s website which shows you who’s exhibiting, a map of where they are on the show floor, seminar and event schedules and more.
- See if you can make appointments with the companies you want to see most. Some of the savvier exhibitors support this. Look for companies promoting appointment on the show’s website.
- Prepare your list of key supplier questions before hand – so you don’t miss something crucial